Societal Differences Between Brazil and the United States
The insights from reception theory lead us to the other analytical technique used in this study on the Brazilian production of representations of the United States, namely Roger Chartier's theory of'representation'. The heuristic value of this concept stems from the fact that they are positioned as mediators between the real world and subjective perceptions of reality while also expressing and producing meaning.79 Representations are thus both reflections and outcomes of certain motivations, situations, needs, and conditionings, and hence have a history. Chartier's other contribution to the subject of cultural history, which has been useful in understanding the Brazilian production and dissemination of images of the United States, is the concept of 'cultural appropriation'. Despite the insights gained from the paradigm of 'Americanisation' while conducting this research, I identified certain conceptual limits encompassed within this phrase. Essentiall